Marketing Strategy

Our aim is to make visitors and local residents aware of the quality animal care available in the Mount Washington Valley--to let them know that CAHS exists here and what we offer the community. Our website will offer the center and all of its services to the World Wide Web. Animals ready for adoption and CAHS activities will be highlighted on our website, in local business sponsored newspaper ads, and on a weekly cable TV show. Many fund-raising events will be held throughout the year including a Canine Car Rally, Top Dog Competition, Feline Follies, and anything creative to keep the CAHS in people's minds. A monthly spot on the WMWV Drive Time Show will highlight different issues.

Operations

The Animal Shelter and Education Center will be overseen by a Board of Directors who will hire and review the Executive Director, make policy, and determine philosophy.

Roz Manwaring, Executive Director, was employed by HHAS for six years. During that time she took the opportunity to extensively research animal sheltering at every level and became very aware of the need for an animal shelter nearby in New Hampshire. She left HHAS in January 1999 to form the Conway Area Humane Society. An article in the March 13 Conway Daily Sun newspaper asked the community what it thought of the idea of a full-service animal care facility for the Mount Washington Valley. The response was very enthusiastic; the Board was gathered by April 2 and the process of creating a non-profit New Hampshire corporation began.

The shelter staff will include:

a) Shelter Manager

b) One full-time employee

c) Three part-time employees

Volunteers will round out the necessary work force for daily operation.

The boarding kennel will have a separate management team consisting of:

a) Manager

b) Two full-time employees

c) Three part-time employees